iPaper Success Letters

Black Friday drove $79 billion in global sales last year.
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And this 2-minute Success Letter is about how you can get an even bigger slice of that pie wiiiiith... *drum-roll*...

Dynamic content!

Here's how:

On Black Friday, best price often wins.

With Enrichment Automation and Auto update, you can ensure your prices are always up to date without changing your PDF.

Try our demo to get a better idea of the concept.

It shouldn't be possible to add a product to basket if it's out-of-stock.

Your Enrichment Automation can automatically insert a different, non-shoppable icon for out-of-stock products.

Just reach out to us, and we can help set it up for you.

You use weeks planning for Black Friday, so why not spend 2 minutes making your Flipbook extraordinary?

Use Custom scripting to make your Black Friday catalog a bit 'extra'.

See it in action here, and get the instructions here.

For our Horizon customers who create automated catalogs without a PDF:

Horizon can automatically handle price changes and out-of-stock.

But Horizon also gives extra flexibility and benefits...

See you next time where yet another big event is coming up...

We are, of course, talking about Christmas. A time for family, vacation and, you know it... shopping!

Last Christmas, shoppers spent a record-breaking $1.29 trillion online. That's a 7% increase from the year before.

Are you already feeling the stress? With this 2-minute Success Letter, we hope to help reduce the stress about your digital catalogs, and any last-minute changes you have to make.

Here's how to make last-minute changes with less stress:

Your Christmas campaign deserves a little extra sparkle. ✨

With Custom scripting, you can add festive backgrounds and falling snowflakes!

And the best part?

No matter which iPaper product you use, there are ways to make changes fast:

Flipbooks: You can change the PDF in your live Flipbook, process it with Enrichment Automation, and voilà! Your updated catalog can be ready in less than a minute.

But, of course, you would need to make the changes to the PDF first.

Horizon: No PDF needed! Only automation and a product feed. And that makes changing easy.

See the full video here.
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Whether you're adding a last-minute offer or giving your catalog a festive makeover, a few small changes can make a huge difference.

Christmas is, indeed, coming. And now, we hope you feel a bit better prepared.

Happy (less-stress) Holidays! 🎄

PS: You can see all previous instalments of the Success Letter here.

It's hard to know everythiiing that's available. To be honest, there's so much you can do.

So, here we've collected a few valuable features that you may not be aware of or using:

A branded domain is a subdomain to your own, that points to your iPaper, allowing you to control the naming and branding.

For example, if your website is mycompany.com, you could use a subdomain like anything.mycompany.com to host your Flipbook content. This setup makes the Flipbook appear as though it’s hosted directly on your site, giving you full ownership and responsibility for the domain. As it's your domain, you're also in full control of the naming.

Designed to enhance your Flipbook management, Inherited Settings streamline efficiency by enabling bulk changes, ensures consistency across all your publications, and reduces manual errors. This simplifies your workflow, making digital publication management seamless and uniform. Click the link below to learn more.

If your business makes use of seasonal promotions, you likely already create Flipbooks that cater specifically to them. Did you know that you can enhance your seasonal catalogs by creating fun, and immersive, on-screen effects?

That's right – you can add audio and visual cues to your Flipbook using Custom Scripting.

If your business runs different promotions, offers, or collections to a set cadence, you'll want your digital catalogs to match this. With Scheduling, you can choose which Flipbooks are displayed when, and for how long, while maintaining a single, static URL.

All Flipbooks are available via a public URL, which means anybody can access and view your content. Sometimes, you might want to create Flipbooks that have a specific publication, and expiration date. This makes sure that they can only be accessed between these two dates.

This can be done by setting up a publication period.

The Store Metaphor
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To convert more visitors into customers, it's crucial to master the four stages of the buying journey: attraction, inspiration, intention, and conversion.

By effectively navigating these stages, you can significantly enhance customer engagement and boost sales. Click the link below to learn more!

The “bible” for digital catalogs. Leveraging 18+ years of experience, we’ve created a guide featuring five essential stages and 40 targeted tactics to attract shoppers, capture their buying intent, and convert interest into sales. Discover how to create successful and measurable business results through compelling digital experiences. Click below to learn more!
Based on 18 years of experience, we've compiled 40 different tactics that will help you attract and inspire shoppers, while also capturing buying intent and converting to a sale.
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Learn more: