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How you can track customer behavior in iPaper
How you can track customer behavior in iPaper

Tracking how visitors interact with your Flipbook can help you deliver a better browsing experience. This article explains how!

Updated over a week ago

Being able to track how your visitors’ navigate and interact with your business is crucial to better understanding, and catering to, their needs. The better an experience you can provide them, the more likely they are to stay, convert, and return as customers.

There are several methods you can use to track visitor behavior across your Flipbooks, and this article will go through the capabilities, and limitations, of each.

📖 This article explains:

Using the HubSpot integration to track visitors in your Flipbook

If you already use HubSpot to track and manage new leads and existing customers, you might consider integrating your iPaper account.

HubSpot creates profiles for leads to your business when they interact with, and enter their contact information in a form on your website. By integrating HubSpot with iPaper, you can track whether leads, or customers who have visited other areas of your digital business, such as your website, later visit your digital catalog in iPaper. This gives you additional insight into their unique journey and can better inform you on how to convert them to customers.

You can also use the HubSpot integration to transform a form within your digital catalog into a lead-generation tool. By creating a form in your iPaper Flipbook, you can set up so that the information captured within it is automatically sent to your HubSpot, where a new contact is created, or an existing one updated.

💡 Ready to capture some new leads from your digital catalog? Read up on how to create forms in your iPaper Flipbook with our guide, below:

📕 Integration doesn’t have to be complicated, especially if you use Zapier, which makes integrating different services with your business easy. We’ve written a helpful guide on how to use Zapier to integrate iPaper forms with HubSpot, using Zapier, below:

Tracking visitor behavior using pixels

Tracking pixels are small, simple, yet effective ways of collecting information about whether a visitor to a website, or a Flipbook, has seen a specific page within it.

While they aren’t as ubiquitous as they once were, tracking pixels can be used exclusively to determine whether a visitor to your Flipbook has landed on a specific page. By implementing several pixels throughout your Flipbook, you can essentially track how far a visitor has browsed your catalog based on the last pixel fired during their visit.

📗 Read up on how to implement tracking pixels to track visitor movements in your Flipbooks, using our guide, below:

Tracking using Google Tag Manager

Google Tag Manager (GTM) is a tag management system (TMS) that facilitates the efficient implementation and updating of scripts (tags) on your website. With one addition, you can easily deploy analytics and measurement tags through an online interface.

This means that GTM allows you to implement any kind of visitor tracking you can think of, in your iPaper Flipbooks.

📘 Integrating your GTM with iPaper is easy, and we've got a guide to help you through the steps:

Tracking Flipbook visitors using custom scripting, and JS API events

The iPaper JavaScript API includes several events that can be picked up and subsequently passed to most external tracking technologies. These events include user actions such as paging and pageViews, click interactions, checkouts etc. All these JavaScript events can, via code, be forwarded to most user tracking systems.

Getting visitor insights using iPaper statistics

The iPaper platform includes a powerful statistics feature that allows you to gather metrics on many elements, such as the number of clicks in the Flipbook, number of visitors, where they come from, and much more.

Once you publish your Flipbook, iPaper starts collecting statistics from all the traffic that has consented to it. It even provides a heatmap to show you, visually, ‘hotspots’ in your Flipbook, i.e., where visitor attention has lingered most, and what areas received most interaction in the form of clicks.

Flipbook statistics are a great way of understanding how your visitors interact with your digital catalog, and require no additional setup, once you create your Flipbook.

📙 To get a complete overview of what metrics Flipbook statistics can gather and how these can inform your understanding of visitors, see our guide below:

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