Understanding how visitors navigate and interact with your Flipbook is key to improving their experience and increasing engagement, conversions, and retention.

This article explores various methods for tracking visitor behavior, along with their capabilities and limitations.

If you use HubSpot to manage leads and customers, integrating it with your iPaper account can provide valuable insights into visitor behavior.

HubSpot creates lead profiles when users submit their contact information on your website. By connecting HubSpot with iPaper, you can track whether these leads—or existing customers—later visit your digital catalog, helping you understand their journey and optimize conversion strategies.

Additionally, the HubSpot integration allows you to turn Flipbook forms into lead-generation tools. When a visitor fills out a form in your Flipbook, their details are automatically sent to HubSpot, creating a new contact or updating an existing one.

Tracking pixels are a simple yet effective way to monitor whether a visitor has viewed a specific page in your Flipbook.

Although not as commonly used as before, pixels can still help track visitor engagement by detecting when a specific page is viewed. By placing multiple pixels throughout your Flipbook, you can track how far a visitor has browsed based on the last pixel triggered during their session.

Google Tag Manager (GTM) is a tag management system that makes it easy to add and update tracking scripts on your website.

With a single implementation, you can deploy analytics and measurement tags through a user-friendly online interface. Using GTM, you can set up virtually any type of visitor tracking in your iPaper Flipbooks, helping you gain deeper insights into user behavior and engagement.

The iPaper JavaScript API provides a range of events that can be captured and sent to external tracking systems. These events track key user actions such as page views, navigation, clicks, and checkouts.

By leveraging the API, you can forward these events via code to most analytics platforms, enabling detailed tracking and insights into visitor behavior.

The iPaper platform offers a powerful statistics feature that provides insights into key metrics, including click counts, visitor numbers, traffic sources, and more.

Once your Flipbook is published, iPaper automatically collects statistics from visitors who consent to tracking. It also includes a heatmap to visually display “hotspots” where visitors have spent the most time and interacted the most.

Flipbook statistics require no additional setup after creating your Flipbook, offering valuable insights into how visitors engage with your digital catalog.