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How can I filter out internal traffic from statistics?
How can I filter out internal traffic from statistics?

There are several ways to perform tests in your Flipbooks without them skewing your visitor statistics. This guide explains how!

Updated over a week ago

Testing everything in your Flipbooks, from the layout, the fonts you use, and even the color of various elements within them, is essential for ensuring that you offer your visitors the best browsing experience. Often, testing involves multiple visits to your Flipbook from different members of your organization, and these can impact the visitor statistics for your Flipbooks.

iPaper does not offer a way to exclude internal traffic in Statistics, but there are other methods through which you can effectively achieve this result.

🔰 This guide explains:

Why exclude testing data from your Flipbook’s statistics?

In order to test, for example, that your Shop configuration is correctly set up, you might want to make multiple visits that mimic the intended customer journey. You might even make a number of test purchases. However, repetition of the intended visitors’ journey might skew your visitor statistics that would otherwise give you insights into how your visitors actually experience your Flipbook.

That’s why, ideally, you exclude data gathered from visits from within your organization. Luckily, there are a number of ways to exclude test/internal visits from your Flipbook statistics!

Filtering out internal traffic in Google Analytics 4

This method assumes you have a good understanding of your Google Analytics 4 setup. As a third-party tracking tool, we cannot offer help on setup, or implementation of GA4 with your iPaper account.

If you employ Google Analytics for monitoring Flipbook statistics, you can exclude activity from specific IP addresses, like those associated with your business. This prevents data generated from these addresses from showing up in your reports.

You can read Google’s guide on how to exclude traffic from within your organization, below:

How to exclude test statistics in iPaper

If you use iPaper’s own Statistics feature, there is a simple but effective way of ensuring that your Flipbook visitor data doesn’t get skewed by test data: make a copy!

Make a copy before you publish your Flipbook

When fine-tuning a new Flipbook that hasn't been published yet, conduct thorough tests to ensure everything functions as intended. Once you're confident in its performance, proceed to create and publish a copy.

💡 As statistics are unique to a Flipbook, the copy will be published without any previous visitor data, meaning any visits will be from your intended audience.

Make a copy to test on for an already published Flipbook

If you have already published a Flipbook for which you want to test the efficacy of an element, consider making a copy that is not publicly available. This allows you to test what you need, without skewing the historical statistics of the Flipbook.

How to make a copy of a Flipbook

  1. In the Flipbook/folder structure view, right-click on the Flipbook you want to make a copy of.

  2. From the dropdown menu, select Copy flipbook.

  3. Select the location where you wish to make your copy to. You can always change the location of your Flipbook to another folder within your iPaper account, later.

  4. Select the Copy flipbook button to complete the process.

  5. Your new copy will be automatically given the name of the original Flipbook, prefixed with ‘Copy of’. We recommend that you rename it to something that makes sense for you, to avoid confusion over which Flipbook you should publish.

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