The iPaper platform includes a powerful statistics feature that allows you to gather information about many different elements, e.g., the number of clicks in the Flipbook, number of visitors, where they come from and much more.

Key statistics.

Once you navigate to the flipbook Statistics section, the first tab is called Key statistics. 

Found in key statistics:

  • Flipbook Sessions:
    The registration of an iPaper session happens when one of your readers clicks your flipbook URL and view it.
    Your Flipbook will then save a browser session cookie on the reader's device (PC, Phone, etc.) An iPaper session is therefore linked to a browser session. So returning readers will not be recorded again, as long as they haven't (in the meantime) completely closed their browser program/app or turned off their device entirely.

    As long as the user has the same cookie value, it is the same session. As such iPaper does not track unique visits, but this metric is available by integrating with Google Analytics.

  • Page views:
    Accumulated page views of all your flipbook readers.

  • Avg. time spent:
    The average time readers spent in the entire Flipbook.

  • Avg. page views:
    The average number of pages viewed by each flipbook reader.

  • PDF downloads:
    The number of clicks on the option to download the PDF used to create your Flipbook ( when the option is turned on in Settings > General > Interface).

  • Logo Clicks:
    When you've added a URL to your company logo ( via Settings > Design > Branding ), the number of clicks will be shown here.

Other options in the key statistics tab include:

  1. Download Statistics as Excel:
    A detailed Excel sheet that lists all Flipbook metrics.

  2. See Statistics per Weekday:
    A selection of graphs showing Flipbook metrics arranged across week days.

  3. Predefined period:
    Define the data range ( from-to ) you want to look at. Will default to begin on the Flipbook creation date.

  4. Flipbook timezone:
    Should be set to the same location as the bulk of your Flipbook readers. That way you can trust that time-based metrics match the time of your reader. By clicking you will jump to the timezone settings, ( located in: Settings > Genaral > Region > Timezone. )
    By taking advantage of inherited settings you can apply your desired timezone for all of your flipbooks (account settings) or folder of flipbooks (folder settings), as needed.

The data displayed in the four key statistics graphs should be self-explanatory:

  • Sessions per date.

  • Sessions per time of day.

  • Views per page.

  • Time spent per page.


In the Audience section you will find:

  • Demographics:
    Percentiles of countries where your Flipbook readers are located.

  • Device distribution:
    Are your flipbook readers on desktop mobile or tablet? 


In the Modules tab you'll find:

  • News Ticker:
    The number of clicks on the Individual links, in the associated News Ticker.

  • Prints:
    The number of clicks on the Flipbook's printing option ( when the option is turned on in Settings > General > Interface. )

  • Searches:
    What are your readers searching for in this particular flipbook?
    A very interesting and perhaps over looked metric. It will show you, in plain words, what you readers are looking for and interested in knowing more about. Thereby allowing you to include particular items or topics, and place them front and center in your next publication.


When your iPaper plan includes the iPaper Shop module (commerce) a "fifth tab" will appear in your flipbook statistics, right between the "Modules" and "Heatmap" tabs.

The Shop tab provides you with details on shop related interactions in your flipbook.

  • The first thing you'll see is a graph of colour labeled checkout actions organized by date.

Your checkout options are:

  1. Email checkout.

  2. Email sharing.

  3. Print shopping list.

  4. Exports (Your custom shop integration).

  5. WhatsApp (Send the list of items via WhatsApp).

  • Items checked out:
    The total number checked out shop items during your selected date range.

  • Avg. items pr. checkout:
    The average number of items per checkout.

  • Actionable value:
    The total value of all checkouts, across all checkout types.

  • Times triggered:
    Total number of times the shop checkout type was used.

  • Items per action:
    The average number of items per checkout type.

  • Total value:
    The total value of all checkouts per checkout type.

  • Value per user:
    The average value of each checkout per checkout type.

The final two sections shows you:

  • Top 100 most checked out products:
    The total quantity of each checked out item.

  • Top 100 products added to basket:
    Individual items that were added to the basket, but not necessarily checkout.


The heatmap uses a color range from blue to green to yellow to red illustrate the number of interactions in that area, relative to the visible pages.

The tracked/registered heatmap interactions are:

  • On Desktop:
    Any click-interaction on the page including double click for zoom.

  • On Mobile/tablet:
    Touch/tap interactions including, double tab to zoom or pinch to zoom but excluding drag interactions to scroll, move around or slide.

The heatmap section also includes:

  • Views:
    The number of times a given spread was view by your readers.

  • Clicks on links:
    The accumulated number of clicks on the spread.

  • Average time spent on spread:
    The average time your readers spent looking on the spread.

Hovering your mouse over a link (represented by a dotted line) on your heatmap, will show you the link type as well as the number of Individual clicks.

When the link is a shop variant or a menu you can click through for the specific click on each item.

Should you have any questions on the above mentioned topic or iPaper in general, then please be sure to:

Interested in tracking the complete customer journey? Integrate with Google Analytics. See how here:

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