Why have we revamped Statistics?
Based on our own findings, and the feedback from our customers, we’ve identified enhanced ways to measure Flipbook statistics, providing more precise and useful insights for our users.
As digital business performance becomes more data-driven, the new Statistics aims to deliver clearer insights and the accuracy needed to measure Flipbook performance effectively.
This revamp also sets the foundation for future enhancements, ensuring our statistics evolve with your needs.
What’s new compared to the old Statistics?
The new Flipbook Statistics make use of improved data modelling to provide you with greater accuracy. Previously, due to the level of data modeling involved, Page views and Time spent on page statistics were often presented with inflated values. The new Statistics offer a more detailed and precise approach, which may result in seeing lower Time Spent metrics, but with a more accurate representation of performance.
How we present Flipbook Statistics for users with Consent Management Solutions has also been improved, with greater transparency around how much data is actually collected from consent-giving users, versus how much is extrapolated.
We’ve also addressed the challenge of logged page views without corresponding sessions, which would occur when a visitor viewed a page so briefly that a session would not be recorded. The new Flipbook Statistics ensure that page views are logged only when a session exists, ensuring consistency.
💡 Learn more about how New Statistics calculates your Flipbook's metrics using a more accurate data model, here.
Introducing the iPaper Score
To complement our new statistics, we are also introducing the iPaper Score — a novel way to show you how effective your digital catalogs are at each stage of the visitor journey. which provides statistical insights and key performance indicators (KPIs) for your Flipbook, based on the 4 stages of the Store Metaphor:
The Attraction metric tracks how many people visit your Flipbook within a specific time frame. The more visitors you attract to your Flipbook, the higher the chance of purchases.
The Inspiration KPI shows how many visitors engage with your Flipbook. Engagement is measured through interactions like clicks on videos, products, or searches.
The Intention metric captures how many of your visitors show buying intent, such as adding items to their cart or checking store locators, this KPI tracks those actions.
Conversion
This KPI measures how many visitors convert to paying customers through our supported checkout options.
New Statistics offer cleaner visuals
The visual presentation of your Flipbook Statistics has also been revised to be more intuitive and accessible:
Fewer, more intuitive tabs
Reorganizing the way we present your Flipbook data has meant that we’re able to trim the number of tabs down for you to navigate from 5 to 4:
The Overview tab, formerly Key Statistics, presents you with all the data points you need to understand your Flipbook’s performance at a glance.
We’ve introduced the iPaper Score within Statistics, highlighting how well your Flipbook aligns with the Store Metaphor.
The Heatmap has been enhanced to display data split between the two pages of a spread, allowing you to see how visitors interact with each page individually. We’ve also made it clear how much of the data is extrapolated when using Consent Management Solutions, helping you better gauge the accuracy of your statistics.
The Commerce tab presents all your statistics relating to your Shop and checkouts, and now include key metrics like, and average checkout values, and the average number of items per checkout.
The Miscellaneous tab collects all the data points relating to modules you have active, or integrations in your Flipbook.
Try the new Statistics today
From today, the new Statistics are available to all iPaper customers alongside Legacy Statistics. You can enable new Statistics, and switch between them and Legacy Statistics from the Statistics view on the Flipbook level.
💡 Flipbook data in new statistics is available from October 1, 2024, onwards.
When switching to new Statistics, older Flipbook statistics prior to October 1, 2024, will not be shown in new statistics. To access data prior to this date, you'll need to return old statistics. Until January 2025, you are able to freely between new, and old Statistics.
Up until early January 2025, you will be able to freely switch between the new, and Legacy Statistics, allowing you to acquaint yourself with the changes to come. During this period, you can switch to the new Statistics for each Flipbook on your account. After January 2025, all iPaper accounts and Flipbooks will transition to the new Statistics.
💡 Learn more about what will happen to your Flipbook data after the transition to New Statistics in January 2025, in our FAQ article, here.
You can switch to the new Statistics for each Flipbook individually, choosing how many to update. In January 2025, all iPaper customers will transition to the new Statistics. Your historical Flipbook data from October 1, 2024, will be converted to fit the frame of new Statistics.
Already switched to New Statistics? 📈
Get the most out of the insights New Statistics can provide into your Flipbook's performance by understanding all the new data points: