📖 This guide explains:
What is a tracking pixel?
A tracking pixel is an HTML image tag, that 'fires' when a user visits your website, Flipbook, or opens an email. It's useful for tracking user behavior and conversions.
How to integrate tracking pixels with iPaper
Select your Flipbook
Select the Settings pane
Select Integration
Select Tracking pixels
Paste in your Tracking pixel URL
⚠️ Add only the URL—not the entire script/code
Click Save changes
And you're done!
💡 You can also add multiple tracking pixels into your Flipbook using this method. However, please be aware that each tracking pixel should be on its own, separate line.
How to integrate tracking pixels across folders or your account with Inherited Settings
Did you know you can apply the same tracking pixels to all of your Flipbooks using the Inherited Settings feature?
To add tracking pixels to all your Flipbooks at once. You do the same steps mentioned above, but now on your account.
Right-click on your Account
Select Account settings
Select Flipbook default settings
Select the Flipbook default settings button, to access the default settings for your account
The process is then the same as for implementing a tracking pixel on a single Flipbook:
Select Integration
Select Tracking pixels
Paste in your Tracking pixel URL
Remember to Save changes.
Take your Flipbook from flat PDF to engaging digital shopping experience
Understand how this, and other tactics, can help you attract and inspire shoppers, while also capturing buying intent and converting to a sale, in our Success Framework.