This is guide contains information relevant to Google Tag Manager, which as third-party content is subject to change.
Just as with the direct Google Analytics integration, you can integrate your iPaper account to your Google Tag Manager container, using only your Container ID.
When integrating with Google Analytics directly, sessions, PageViews and various events start to flow in to your Google Analytics reports immediately.
However, when using Google Tag Manager, it is up to you to decide, exactly when to trigger your Google Analytics tags and what variables to pass on to your Google Analytics reports.
To make this process easier for you, we have created a downloadable Google Tag Manager container, that you can import directly into your Google Tag Manager account.
Once set up correctly, this collection of tag triggers and variables will pass almost the same information to your GA4 account, as the direct iPaper integration with GA4.
Set up and test your Google Tag Manager container.
GA4 Events via the Google Tag Manager Data Layer
The data layer is an object used by Google Tag Manager and gtag.js to pass information to tags. Events or variables can be passed via the data layer, and triggers can be set up based on the values of variables.
If you are interested in seeing the full list of iPaper events tracked via Google Tag Manager, take a look at the article below: