This is guide contains information relevant to Google Tag Manager, which as third-party content is subject to change.
Just as with the direct Google Analytics integration, you can integrate your iPaper account to your Google Tag Manager (GTM) container, using only your Container ID.
📖 This guide explains:
How to find the GTM integration in iPaper
Open your Account settings.
Select the Integration pane.
From the vertical left-hand menu, select Google Tag Manager.
Enter your GTM ID in the Tag Manager ID field.
When integrating directly with Google Analytics, sessions, page views and events begin flowing into your reports immediately. However, with Google Tag Manager, you control when to trigger your Google Analytics tags and which variables to send to your reports.
To simplify this, we've created a downloadable Google Tag Manager container that you can import directly into your account.
Once set up, this collection of tags, triggers, and variables will pass almost the same information to your GA4 account, as the direct iPaper integration with GA4.
Set up and test your Google Tag Manager container
▶️ Watch our video on how to set up your GTM container:
GA4 Events via the GTM data layer
The data layer is an object used by Google Tag Manager and gtag.js to pass information to tags. Events or variables can be passed via the data layer, and triggers can be set up based on the values of variables.
If you are interested in seeing the full list of iPaper events tracked via Google Tag Manager, take a look at the article below: