Setting up tracking and analytics
Learn how to track and improve performance / engagement / ROI in your flipbooks.
13 articles
Enabling the Basic Cookie consent banner on your FlipbookManage cookie consent in your Flipbook with our Basic Cookie banner.
Custom Scripting: What is it, and what can you use it for?Custom Scripting allows you to inject third-party scripts into your Flipbook: from custom tracking, to pop-ups and everything in between.
Integrating third-party consent management with iPaperIntegrate your website’s consent management solution into your Flipbooks using the Consent Management API
Third-party cookie consent integration requires a Branded DomainTo avoid 'cross-contamination' of cookie banners, your integration must point to a specific domain.
Set up tracking in GA4A detailed How-to Guide to help you set up Google Analytics 4 tracking with your iPaper Flipbooks.
Enabling cross-domain tracking in GA4How to enable cross-domain visitor tracking for non-branded domains.
Migrating from Universal Analytics to Google Analytics 4Everything you need to know about Google's decision to sunset Universal Analytics, and how to migrate to Google Analytics 4.
Building Flipbook Audiences in GA4If you've already connected GA4 with iPaper, it's time to build an audience! This guide shows you how.
FAQ: Why does my Google Analytics data not align with iPaper statistics?When looking at statistics found in iPaper and comparing it with the data in your Google Analytics reports, there's bound to be differences.
FAQ: What are UTM tags and how you can use them with your FlipbooksBetter understand who your Flipbook visitors are, and which channels they are coming from, with UTM tags.