Using GTM you can translate Flipbook events to Meta events. By doing this, you will be able to see them directly on your campaigns in Meta. Rather than only in Google Analytics with Meta as a referrer.
Setting it up
iPaper supports Google Analytics, Tag manager and Meta Pixels. By making use of GTM, you can convert Flipbook events to Meta events.
Essentially what is happening, is that when a Flipbook event happens, the Google Tag shoots a Meta event, that the pixel picks up.
Matching events
Flipbook events are not equal to Meta events. See a list of them here:
So you're going to have to map them in your tags. For example, the add to basket event in iPaper is called ipaperEvent_productAddedToCart while in Meta it's called fbq('track', 'AddToCart');.
Triggers and Tags
To map this inside of Tag manager, you first need to create a trigger, that is the Flipbook event:
Make a trigger on a custom event, that is equal to the name of the Flipbook event.
Create a Custom HTML tag:
Inser the event from Meta, for example:
fbq('track', 'InitiateCheckout');
fbq('track', 'AddToCart');
Inside of a script tag:
<script>
{the Meta event, that can be copied from their site}
</script
You're all done!
Beyond all of this, you of course need to make sure your Meta Pixel is enabled on the Flipbook, read more on that here: