Facebook Tracking Pixel allows for retargeting via Facebook.
Have a look at these resources, to get help understanding or creating a Facebook Tracking Pixel:
What can you track via this integration?
The native iPaper integration (to Facebook Pixel) will only track PageViews.
If you have a need for more advanced Facebook Pixel functionality, trigger your Facebook Pixel via Google Tag Manager (GTM) instead.
How to integrate Facebook Tracking Pixel with iPaper
Select Flipbook
Select Edit settings
Select Integration
Select Facebook
Paste in your Facebook Tracking Pixel ID
And only the ID - not the entire script/codeClick Save changes.
Are you looking to include the same tracking pixel to all af your Flipbooks?
Then I suggest you add take advantage of your iPaper accounts Inherited Settings feature.
To add a Facebook tracking pixel to all your Flipbooks at once. You do the same steps mentioned above, but now on your account.
Right-click on your Account
Select Edit settings
Select Integration
Select Facebook
Paste in your Facebook Tracking Pixel ID And only the ID - not the entire script/code
Click Save changes.
Please let us know if you run into any challenges... Happy tracking! :D