This guide assumes that you've already set up your tracking in Google Analytics 4 (GA4). However, if you haven't set up GA4 with your Flipbooks, take the time to read this guide first:
📖 This guide explains:
What are audiences?
💡 An audience is a group of your users who have met certain requirements, or completed tasks, such as visited certain pages.
Audiences allow you to compare data in your reports, like how does audience A perform against audience B. You can also use audiences to set up targeted ad campaigns, as remarketing audiences.
A great example of this is using audiences to answer the question:
How many users who clicked a call-to-action (CTA) button in my catalog went on to complete a purchase on my website?
To answer this, first create an audience of users who clicked the CTA in your catalog, then compare it with users who converted on your website.
How to build an iPaper Flipbook audience in GA4
Watch our short video guide on how to set up your own iPaper audiences in your GA4 account:
What audiences and conditions can you create?
Events in GA4 consist of an event name and up to 25 event parameters. To better differentiate iPaper events in GA4, they are all prefixed with ipf, followed by the event action in all lowercase, using underscored (_) instead of spaces.
iPaper custom events in GA4 (click to expand)
iPaper custom events in GA4 (click to expand)
ipf_external_link_click
ipf_load
ipf_pdf_download
ipf_popup_image_click
ipf_popup_image_gallery_click
ipf_popup_content_click
ipf_popup_frame_click
ipf_product_added_to_basket
ipf_newsticker_external_link_click
ipf_search
ipf_shop_checkout
ipf_video_play
For more information on what iPaper events are tracked by GA4, see our guide, below: