Gain further insights into your Flipbook visitors by integrating Google Analytics with iPaper.

If you use Google Analytics to track user behavior on your website, you might also want to gain similar insights into your iPaper Flipbooks.

As mentioned above, this guide assumes you have a Google Analytics account and that you have at least heard of properties, views and tracking IDs.

iPaper now supports both the old Universal Analytics and new GA4 properties.
If you set up Google Analytics for your website before October 14, 2020, you probably created a Universal Analytics property:

If you have a Universal Analytics property (UA-000000-0), then please click here.



But if you have set up a brand new Google Analytics account after October 14, 2020, you probably created a GA4 account.

If you have a GA4 Measurement ID G-XXXXXXX, then please read on.

Adding your Google Analytics Property Tracking ID To iPaper

Find your Tracking ID:

Sign in to your Analytics account.

  1. Click Admin.

  2. Select an account from the menu in the ACCOUNT column.

  3. Select a property from the menu in the PROPERTY column.

  4. Under PROPERTY, click Data Streams.

  5. Select your Data Stream or add a new one. See more on that here.

  6. Once you have opened your "Web stream details", your "MEASUREMENT ID" can then be copied on the right side of the screen.

Please see this video:

Once you have your measurement ID, then navigate to the account settings or for the settings on which you want the Google Analytics account to start tracking.

Then navigate to the integration section.

And paste in your GA4 measurement ID.

Please note: There is no need to fill in, anything in the "Trusted domain" section, unless you are setting up cross domain tracking.

Read more about cross domain tracking here:

The iPaper Events.

iPaper sends a comprehensive list of Events to Google Analytics, when integrating directly with either GA4 or universal analytics, that is to say not using Google Tag Manager. See the full list here;


Please note: Google Analytics 4 (GA4) does not by default collect event categories, so event names in GA4 have ‘IPF - event name’ prepended for Flipbook events.

This means that it in GA 4 the event names will look like this:

  • IPF - External Link Click

  • IPF - Load

  • IPF - Product Added to Basket

  • And so on...

Please see this video about finding the iPaper events in your GA4 account:

For further information about using iPapers events in your Google Analytics reports. Please see the article about creating and using audiences with Google Analytics 4.


We hope you found this helpful :D

Now get tracking!


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