[GA4] Set up tracking in GA4

A detailed How-to Guide to help you set up Google Analytics 4 tracking with your iPaper Flipbooks.

Updated over a week ago

If you use Google Analytics to track user behavior on your website, you might also want to gain similar insights into your iPaper Flipbooks.

This guide assumes you have a Google Analytics 4 and that you have at least heard of properties, views, and tracking IDs. As a third-party tracking tool, we cannot offer help on setup, or implementation of GA4 with your iPaper account.

๐Ÿ“– This article explains:

๐Ÿ”ฐ Before we get started

โš ๏ธ If you set up Google Analytics for your website before October 14, 2020, it is likely that you are using a Universal Analytics property, which will look like this:


Google is discontinuing Universal Analytics, and will remove all functionality for all users, latest July 1, 2024. Consequently, iPaper will also remove our Universal Analytics integration, making way for our GA4 integration. If you haven't yet, we recommend migrating to GA4 at your earliest convenience.

Please read our guide on migrating to GA4, below:

Adding your Google Analytics Property Tracking ID To iPaper

Find your Tracking ID:

  1. Click Admin.

  2. Select an account from the menu in the Account column.

  3. Select a property from the menu in the Property column.

  4. Click Data Streams.

  5. Select your Data Stream or add a new one. See more on that here.

  6. Once you have opened your Web stream details, you can copy your Measurement ID, which you'll find on the right side of the screen.

โ–ถ๏ธ Still unsure how to find your measurement ID? Watch our video to see how we do it:

Adding your tracking ID in iPaper

Once you have your tracking ID from GA4, it's time to add it to iPaper. You can enter it the settings either on the account level, or specific to each folder.

This guide shows you how to enter it on the account level, but doing so on the folder level is the same process.

  1. On the account (or folder) level, right-click and select Edit default settings.

  2. Click on the Integration section.

  3. From the list of integrations shown in the left-hand, vertical menu, select Google Analytics.

  4. Paste in your GA4 tracking ID in the Analytics tracking ID field.


๐Ÿ’ก There is no need to fill in, anything in the Trusted domain section, unless you are setting up cross-domain tracking. You can read more about cross-domain tracking here:

iPaper Events

iPaper sends a comprehensive list of events to Google Analytics, when integrating directly with either GA4 or Universal Analytics (UA). An indirect integration, in this case, means that the integration is set up via Google Tag Manager.

You can see the full list of events that iPaper sends, here:

๐Ÿ’ก GA4 does not, by default, collect event categories. As such, Flipbook event names are prefixed with 'ipf'. This means that it in GA4 the event names will look like this:

  • ipf_external_link_click

  • ipf_load

  • ipf_product_added_to_basket

We've also made a handy video on finding the iPaper events in your GA4 account, below:

How to set up custom definitions in GA4

Your iPaper account sends a number of event parameters to GA4 that aren't automatically parsed into its event reports. However, these can be configured as custom definitions for custom dimensions in GA4, meaning you can make use of the wealth of data they provide! ๐Ÿš€

The process for configuring custom dimensions in GA4 needs to be followed for each custom definition you wish to include:

  1. In Google Analytics, select the Admin button.


  2. Next, select Custom definitions from the vertical menu on the left.

  3. To create a new custom dimension, click the Create custom dimension button.

  4. Give your custom dimension a name.

  5. Define an event parameter by selecting one from the dropdown menu.

  6. Remember to Save your work.

That's it โ€“ your custom definition is now set up. Your event parameters will begin to show in the GA4 Event Report after 24 hours.

๐Ÿ’ก GA4 will automatically collect any event parameters that iPaper has sent out, and present them in the drop-down list, meaning you donโ€™t need to enter them yourself.

For further information about using iPaper's events in your Google Analytics reports, read our article about creating and using audiences with Google Analytics 4:

Happy tracking! ๐Ÿ“ˆ

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