If you use Google Analytics to track user behavior on your website, you might also want to gain similar insights into your iPaper Flipbooks.

🔰 Before we get started

This guide assumes you have a Google Analytics account and that you have at least heard of properties, views, and tracking IDs.

iPaper now supports both the old Universal Analytics (UA) and new Google Analytics (GA4) properties.
If you set up Google Analytics for your website before October 14, 2020, you probably created a Universal Analytics property, which will look like this: UA-000000-0.

If so, you'll want to read our guide on setting up tracking with your Universal Analytics property, here:


If you're tracking property has a code that starts with 'G-XXXXXXX', or set up your Google Analytics account after October 14, 2020, you'll want to continue reading this guide. 😀

Adding your Google Analytics Property Tracking ID To iPaper

Find your Tracking ID:

Sign in to your Analytics account.

  1. Click Admin.

  2. Select an account from the menu in the ACCOUNT column.

  3. Select a property from the menu in the PROPERTY column.

  4. Under PROPERTY, click Data Streams.

  5. Select your Data Stream or add a new one. See more on that here.

  6. Once you have opened your Web stream details, you can copy your 'MEASUREMENT ID', which you'll find on the right side of the screen.

Still unsure how to find your measurement ID? Watch our video to see how we do it:

Once you have your measurement ID, you can edit the settings either on the account level, or specific to each folder. Navigate to the account settings or folder settings on which you want the Google Analytics account to start tracking.

Next, navigate to the Integration section, select Google Analytics, and paste in your GA4 measurement ID in the Analytics tracking field.

NB: There is no need to fill in, anything in the 'Trusted domain' section, unless you are setting up cross-domain tracking. You can read more about cross-domain tracking here:

iPaper Events

iPaper sends a comprehensive list of events to Google Analytics, when integrating directly with either GA4 or Universal Analytics (UA). An indirect integration, in this case, means that the integration is set up via Google Tag Manager.

You can see the full list of events that iPaper sends, here:


NB: GA4 does not, by default, collect event categories. As such, Flipbook event names are prefixed with 'ipf'. This means that it in GA4 the event names will look like this:

  • ipf_external_link_click

  • ipf_load

  • ipf_product_added_to_basket

We've also made a handy video on finding the iPaper events in your GA4 account, below:

For further information about using iPaper's events in your Google Analytics reports, read our article about creating and using audiences with Google Analytics 4:

Happy tracking! 📈


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