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What is Enrichment Automation?
What is Enrichment Automation?

Enrichment Automation populates your flipbook with shoppable links with the click of a button. But how does it work?

Updated over a week ago

An Enrichment Automation can make your Flipbooks engaging and shoppable in seconds. Moreover, iPaper can build a completely custom Enrichment Automation to accommodate your specific Flipbooks and data source requirements.

📖 This guide explains:

How does Enrichment Automation work?

Whenever a PDF is run through the iPaper system, all PDF text, hyperlinks and metadata, is saved, along with the location where each individual word is found on each page.

The Enrichment Automation is capable of looking up every product ID found in your PDF and matching them with data.

When a match is found between the PDF and the data source, one or more enrichments will be created. Typical enrichments include, shop links, external links, pop-up frame links, pop-up image gallery links and many more.

What you need to get starting with Enrichment Automation

PDF Tagging

As mentioned above, your Enrichment Automation will need something to grab onto when creating your enrichments.

It is possible to create an Enrichment Automation that will place enrichments on a page number basis, if the data source includes page numbers. But that will place the enrichments in a fixed or random position.

The best option is tagging the PDF with text or hyperlinks:


The PDF text can be visible or hidden (transparent or sent to back), reside in a separate PDF layer, or be included as text-based Adobe Acrobat comments.

💡 Product IDs can contain spaces (if they must) but, NEVER include line breaks, and they must not overlap with other text.

Data requirements

In order for use to create an Enrichment Automation, we often require data about the products in your digital catalog, in the form of a file, or feed. You can learn about the data requirements for creating an Enrichment Automation in our guide, below:

Using your Enrichment Automation

Enrichment Automation can be applied in four ways:

  • While creating your Flipbook

  • While changing your PDF

⚠️ Applying an Enrichment Automation while changing your PDF will result in all existing enrichments will be removed before new ones are created

  • Using the Update Enrichments function (your manually added enrichments will be retained, and your automated enrichments are updated)

  • Via Auto-update enrichments, once every 24-hours (Only your data source can be altered here, as the Enrichment Automation configuration from last manual processing is used.)

Configuring your Enrichment Automation

Whenever we create an Enrichment Automation, we build a custom user interface (UI) that allows you to configure its settings.

Changing your configuration only affects future Flipbook updates

Enrichment Automation creates a snapshot of how your PDF, data, and configuration combine in the moment of processing. Changing your data or configuration does not affect your enrichments, until you process your Flipbook with that Enrichment Automation again. Your changes are saved until next time the Enrichment Automation is used to process a Flipbook.

Take your Flipbook from flat PDF to engaging digital shopping experience

Understand how this, and other tactics, can help you attract and inspire shoppers, while also capturing buying intent and converting to a sale, in our Success Framework.


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