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Best practices for Flipbook navigation
Best practices for Flipbook navigation

Learn how to create intuitive ways for your shoppers to navigate your Flipbooks.

Updated over a week ago

📖 This guide explains:

Why you should build navigation into your Flipbook

As many retailers know, the shopper’s buying journey is rarely a straight line, and this rings true for Flipbooks as much as it does a physical store.

There is a reason why large stores have labelled aisles, or even a floor plan of where shoppers can find different items.

Similarly, larger Flipbooks quickly become hard to navigate back and forth, when shoppers want to browse between the different sections of your digital catalog.

Luckily, you can help your shoppers find their way by including ways to navigate your Flipbook.

How to build navigation into your Flipbook

Visual, on-page navigation

An easy way to give your Flipbook a logical flow is to divide it into sections, visually. This can be done using visual cues such as different colors, icons, or even text, to signify different sections.

This can be enhanced with a static menu that is part of the static design of each page in your Flipbook, that links to the relevant section.

The top menu in the example above is static across all pages in the Flipbook.

💡 Easily create consistent layouts using parent pages in InDesign

You can easily create consistent design elements that carry across all your Flipbook pages, by creating a parent page, in InDesign. Objects on a parent page are visible on all applied pages, and any edits made to a parent page are automatically reflected on associated pages, including logos, page numbers, headers, and footers.

Learn how to create parent pages in InDesign, with this handy guide:

Using an index to navigate

Perhaps your shoppers are transitioning from the familiar, printed format to your digital Flipbook? If so, providing an index, much like in a printed catalog, is an option.

Your index page can list all the different sections of your Flipbook, which can further be enriched with link enrichments that take shoppers to the start of a relevant section, or a specific page.

Find out how to use link enrichments to create an Index in your Flipbook with our Enrichments guide, below:

💡 Let your shoppers find their way back to the Index page by including a link back to it on all the relevant pages in your Flipbook.

This could be an image, GIF, or text that links back to your Index page. Of course, if your Index happens to be on the very first page, your users can always easily navigate back to it using the Flipbook viewer’s navigational buttons.

Using a Menu enrichment

Provide your shoppers with a way to browse between the sections of your Flipbook by using enriching a Flipbook element, like an image or CTA, with a Menu enrichment.

When clicked upon, the Menu enrichment provides a dropdown menu from which you can link to all the relevant sections in your Flipbook:

💡 Enhance your Index navigation even further by combining an Index with a Menu enrichment to give your shoppers an easy way to navigate through sections within your Flipbook.

Why not try navigating our demo Flipbook that makes use of both:

Using a Table of Contents

By adding the Table of Contents functionality to a Flipbook, the reader is able to view an index of chapters/content, which they access through the Flipbook navigation interface, like so:

The Table of Contents is a module that you can apply to your digital catalogs, by accessing the Flipbook’s settings. Try it out for yourself with our guide, below:

Surface links with a News ticker

The News ticker is an iPaper feature that allows you to surface multiple messages, and links, that loop throughout your Flipbook.

The News ticker is ever-present throughout your Flipbook, and loops through all the links you provide, at the bottom of your Flipbook.

While there is no limit to the number of News ‘ticks’ you can create, the News ticker automatically switches to the next tick after a few seconds. This solution is appropriate for Flipbooks with fewer sections, or for highlighting a specific section of your Flipbook, such as your best offers, or a new collection.

Read our guide on how to set up a News ticker in your Flipbook, below:

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