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Statistics / Reporting / Analytics
Learn how to track and improve performance / engagement / ROI in your flipbooks.
20 articles
Enabling the Basic Cookie consent banner on your FlipbookManage cookie consent
Custom Scripting: What is it, and what can you use it for?Custom Scripting allows you to inject third-party scripts into your Flipbook: from custom tracking, to pop-ups and everything in between.
Integrating third-party consent management with iPaperIntegrate your website’s consent management solution into your Flipbooks using the Consent Management API
Google Analytics: start hereWhy should you use Google Analytics with iPaper? And what should you be aware of going in.
What Are UTM Tags and How to Use Them With Your FlipbooksBetter understand who your Flipbook visitors are, and which channels they are coming from, with UTM tags.
Why does my Google Analytics data not align with iPaper statistics?When looking at statistics found in iPaper and comparing it with the data in your Google Analytics reports, there's bound to be differences.
[UA] Setting up tracking in Universal AnalyticsGain further insights into your Flipbook visitors by integrating Google Analytics with iPaper.
[UA] Building Flipbook AudiencesHow are your Flipbooks performing? When you have added Google Analytics, here is an easy way to see specific data
[UA]: Cross-domain visitor tracking (non-branded domains)How to enable cross-domain visitor tracking for non-branded domains.
[GA4] Set up tracking in GA4A detailed How-to Guide to help you set up Google Analytics 4 tracking with your iPaper Flipbooks.
[GA4] Enabling cross-domain tracking in GA4How to enable cross-domain visitor tracking for non-branded domains.
[GA4] Building Flipbook Audiences in GA4If you've already connected GA4 with iPaper, it's time to build an audience! This guide shows you how.
Set up Google Tag Manager for UA with iPaperStart tracking iPaper via Google Tag Manager and Universal analytics
Set up Google Tag Manager for GA4 with iPaperStart tracking iPaper via Google Tag Manager and GA4
Importing events to Facebook via Google Tag ManagerWant to use your Flipbook events in Facebook for Business?