Do you want to make your images stand out, or highlight CTAs? Animate them!
📖 This guide explains:
How to Create an animation
First step is to add the images you want to animate to your Media Library. Once that's done, jump into the enrichment editor for the Flipbook you want to add animations to.
Once in the Enrichment editor, click to add image:
Then select an image from the Media folder, the image you want to add. In this example, I'm going to add an image as a CTA for an image gallery.
I've added the image, placed it and resized it to my liking.
Under Animation I've selected 'Add sequence' to add an animation
On my sequence, I've selected the 'Float in' animation.
Note: You can add as many sequences as you want. Or as many animations as you want in a sequence. If you wanted it to 'Float in', then 'Fade out' and then 'Fade in', you simply click the + icon on the sequence.
Make the Animation Loop
If you really want to highlight a specific CTA, you can even have its animation loop! You can make your animation loop by clicking the loop icon.
In this case, it will fade in, then out - and keep looping it for a blinking effect:
But it's not just for CTAs. You could use an awesome Ken Burns effect to really make your backgroup pop, or let text fade in for effect.
You can add as many as you want, combine them any way you want. So have at it - and make that Flipbook pop!
Tips:
While you can select multiple enrichments at once, for example to move or enlarge all at the same time, you can't select multiple enrichments and apply animations to all selected.
But you can select and copy an enrichment, and its animation, using Control/Command+C and then Control/Command+V.
Take your Flipbook from flat PDF to engaging digital shopping experience
Understand how this, and other tactics, can help you attract and inspire shoppers, while also capturing buying intent and converting to a sale, in our Success Framework.