Optimal video playback

Make sure your video is supported and looking crisp with MP4 / H.264!

Updated over a week ago

To add video to your Flipbook, you can read our guide on adding video enrichments. But first, make sure you have the technical part in order!

Video encoding

Our general recommendation is to use Adobe Media Encoder, which lets you encode audio and video in a variety of distribution formats.

  • Always use the MP4 format, as it is supported by all devices (computer, tablet & mobile).

  • The FLV and F4V formats are only supported by our desktop client.

  • MOV format is only supported by Mac / iOS devices.

Read more about the use of Adobe Media Encoder here.

Our general recommendation for video

We recommend that you always use MP4 video encoded with H.264 codec, in your Flipbook

​You can also use the Mobile Device 720P HD Adobe Media Encoder Preset to optimize your videos for mobile devices.

Bitrate, frame rate, and resolution


It is difficult to give clear-cut guidance on which bitrate, frame rate, and resolution you should use, as it depends on the content and format of your video.

💡 As a general guideline, lowering the bitrate can help you reduce the file size, though this will definitely have an impact on the overall quality. It is worthwhile testing to find the right balance between small file size and video quality.

​Frame rate

Frame rate should be left as how your video was originally exported. Changing the frame rate will impact the quality of your video. For example, having a 60fps video converted to 25fps will make all the smoothness go away.

Or the other way around, exporting a 25fps video to 30fps will mean that the NLEs (Non-linear Editing Software) renderer will have to invent or fill the frames that never existed.


Beware of really high resolutions such as 2K and 4K. The resolutions can have an impact on the performance of your Flipbook. We recommend using 720P in most cases, to have a smooth experience.

In cases where you have high-resolution videos, we recommend embedding them through YouTube or Vimeo. This allows for the video to be scaled down depending on the viewers' hardware.

💡 Read about how to embed videos from YouTube, Vimeo, or other third-party video hosting sites in our guide, below:

File size

The higher the resolution of your video, the higher the file size will be. The larger the file size, the more bandwidth is required from your visitor's connection to load it. Bear that in mind if your visitors tend to visit from low bandwidth areas.

⚠️ Please note that the maximum allowed video file size in iPaper Media library is 250MB.

You can read about all of our best practices for media files in our guide, below:

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