The iPaper Score helps you improve your Flipbooks by optimizing the 4 stages of the buying journey: attracting visitors, inspiring them, capturing intent, and converting into customers. We call this the Store Metaphor. In order to increase the likelihood that visitors become customers, retailers must master these 4 stages.
💡 Learn more about the Store Metaphor, here:
📖 This guide explains:
What is the iPaper Score?
In order to provide your Flipbook visitors with an engaging and optimal catalog experience, you have to understand how your digital catalogs are currently performing in each stage to identify places for improvement.
This is where iPaper Score comes into play, and helps you analyze what's working well, and what can be improved, or added, by highlighting your Key Performance Indicators (KPIs).
How to find your Flipbook's iPaper Score
The iPaper Score is available when New Statistics have been enabled on your Flipbook. Enable them by selecting the Try the new statistics button in the banner, as below:
In the Flipbook overview, select your Flipbook by clicking on it.
Select the Statistics tab from the horizontal menu at the top.
You will be presented with the Overview tab of your Flipbook's statistics. Here you can find your Flipbook's iPaper Score.
Understanding the iPaper Score
Each Flipbook on your account is given an iPaper Score, which is a measurement of how well it performs according to the 4 stages of the Store Metaphor, within the time period you have selected in your Statistics.
We measure these four performance KPIs in sessions:
Attraction sessions
The more shoppers you can attract to your store, the higher the likelihood that some of them will make a purchase. The same applies to your digital catalogs!
The Attraction sessions statistic shows the number of individual sessions your Flipbook has received within a specific time period.
Inspiration sessions
This KPI informs you how many of your visitors have been inspired to engage with your Flipbook during their visit. Engaged visitors interact with your digital catalog, and the more they are inspired by what they see, the more they interact with your content.
This statistic is presented as a percentage of the number of Attraction sessions your Flipbook has received within a specific time period.
Intention sessions
When a customer moves from simply browsing your digital catalog to, for example, adding a product to their basket, this signifies intent.
The Intention sessions KPI identifies what percentage of your attraction sessions resulted in an action that signifies buying intent, such as accessing links to external content, checking the store locator, or sign-up to a newsletter.
Conversion sessions
The final stage in the customer journey, and for many online businesses, where visitors convert to paying customers. When this stage occurs via one of our supported checkout options, we are able to register these as a conversion.
The Conversion KPI is presented as a percentage of how many visitors reach this stage.
Please note, conversions do not occur within your digital catalog. Conversions in the iPaper Score are inferred and do not necessarily equal a purchase in every instance.
Test, analyze, improve, repeat
As each Flipbook is given a unique iPaper score, you can use our Split Testing tool, to create multiple variants of your Flipbook and split-test different variations sequentially. By doing so, you'll gain an understanding of whether these changes have a positive, or negative effect on your iPaper Score.
Getting started with split testing is easy, and you can learn how to create your first split test in our guide, below:
💡 While there is no magic formula to determine what will work best for your Flipbook, there are a few basic principles you should follow, to make your tests as accurate and practical as possible.
Get acquainted with our Best Practices Guide, below: