If you want to test whether your Flipbook performs better with a red call-to-action, or a blue one, you can use our Split-testing tool to test this, and any other, single variant in your digital catalog.
🔰 Before you get started
This guide assumes that you have fulfilled the requirements in order to be able to split-test your Flipbooks:
Have created at least 2 separate Flipbooks in iPaper, which can be tested against each other
Have a specific goal in mind for split testing, such as whether a specific CTA performs better than another
🔴 or 🔵 ? Why you should split test your Flipbooks
Split testing, also known as A/B testing, lets you compare two slightly different versions of a Flipbook. One serves as the original control (version A), while the other (version B) includes a variation of the element you want to test.
For example, if you're unsure whether a red or blue call-to-action generates more conversions, or if placing your store locator on page 2 instead of page 4 increases foot traffic, our Split Test tool can provide the insights you need.
There is no universal formula for what works best
When designing your Flipbook, you may have searched online for tips to achieve your goals. While general best practices exist, there’s no one-size-fits-all solution. Your Flipbook is unique—its layout, colors, content, and audience set it apart from others.
Split testing removes the guesswork by using data to reveal what truly works for your audience.
To ensure your tests are accurate and effective, follow the key principles outlined in our Best Practices Guide below.
How to set up a split test
Putting your test into action takes just a few, easy steps:
Open the Split Testing Tool, and enter the URL of your first Flipbook in the URL 1 field, and the URL of the second Flipbook in the URL 2 field.
Set how your split-test is weighted.
By default, this is set to an equal 50/50% split between your two Flipbooks. You can change so that the split-test weighs one URL more over the other, such as 70/30%-
You can also define specific weighting for visitors from a desktop, or mobile browser.
🏷️ If you want to include UTM tags, you'll want to make sure to include these when you enter these into the split testing tool.
The split-test tool automatically generates a Test URL for you. To copy the URL, select the copy icon to the right of the URL:
With your test URL generated and copied to your clipboard, you can now expose however large or small an audience you'd like to your control Flipbook, and a test variant. Simple!