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Choosing the right Shop Checkout option(s)
Choosing the right Shop Checkout option(s)

Find out about the different iPaper checkout options, and which one best suits your setup and customer journey.

Updated over a week ago

It's time to make your Flipbook into a fully shoppable experience! πŸ™Œ Before you set up shop (pun intended), choose what checkout functionality works for your business.

πŸ”° Before we get started, this guide explores the different shop functionality available in iPaper, and how you can add them to your digital catalogs.

If you'd to experience them for yourself, you can find inspiration in looking at our examples here:

πŸ“– This guide explains:

The different Shop checkouts available in iPaper

iPaper offers several ways of adding a shopping basket and shop functionality to your catalog in your Shop configuration. The four primary checkout options are:

  • Email

  • Shop export

  • WhatsApp or Viber

  • JavaScript integration

So which one is right for your business?


Setting up an Email checkout is simple, and starts you off with a ready-made template, when you enable it. This can also be an option, if you don't already have a webshop, and just want to get started!

Email checkout is often used by B2B cases, where the customer is requesting a quote from the seller, rather than checking out and paying at the same time. It's also seen in direct selling, where you wish to email the basket to a local re-seller.

With Email checkout you can design a checkout form to collect the customer information you need to complete an order.

πŸ’‘ Ready to get started with Email checkout? Read our guide on how to set it up:

Shop export

The great thing about using the Shop export is, that you can make it work almost any way you want: we simply send the basket content data to you, and you decide what to do with it.
Shop export is again frequently used in B2C cases, where the seller wants the customers to check out through their website. By exporting the basket contents to your own webshop, customers use the interface they know and are comfortable with.

The Shop export solution, in contrast to Email and WhatsApp, is that there is no ready template and requires development from your side, as we just send you the data.

πŸ’‘ Ready to get started with Shop export? Read our guide on how to set it up:

WhatsApp and Viber checkout

In many markets, shoppers prefer to check out via messaging apps such as WhatsApp and Viber. If choosing this solution, iPaper provides you with a ready-made template, meaning you can get started straight away.

πŸ’‘ Ready to get started with WhatsApp or Viber checkouts? Read our guides on how to get set up for each app, below:

Using the Shop as a wishlist

Besides the primary checkout functions, another use-case is using the shop as a wish list! Instead of mailing the seller the products, they can share it with family and friends to keep as a wish list.
And so with the Email & WhatsApp checkout β€” and the secondary checkout option Email Share β€” your customers can easily share their wish lists.
Unsurprisingly, this is a popular feature with toy retailers around the Holidays :-)Β 

Shopping without the Shop configuration

JavaScript integration

There are more ways to drive customers to your product than the Shop: you can embed the catalog on your website and integrate it to your shopping basket.

This way, your iPaper catalog is integrated with the basket on your website, so any product added to the basket in the catalog, is automatically added to the basket on your website. This is done using our JavaScript API, which can be found in our technical documentation.

πŸ’‘ Read our technical documentation for integrating with our JavaScript API, below:

Linking directly from your Flipbook to your products

Product View

⚠️ This is only obtainable using our automation feature and delivering data containing image URLs for the product. Contact for more information.

With a Product View, you can present your product nicely with images and text in a frame. This can then link directly to the product's webpage, or it can be used together with a Shop Configuration:

External link

This simply makes your icon open the products page on your website in a new window as an external link.

Popup frame

Keep your visitors in your source of inspiration; your catalog - instead of sending them away to a new tab, where they might not come back from.
Works almost exactly like the External link, but instead of opening this in a new window, it opens your website in a frame on top of your catalog.

This makes it way easier for mobile users, as navigating tabs on a mobile device can be a challenge.

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