You connected the feed, added products, created an awesome Display and went live. So is it working? Let's track the Display performance!
This is best done through Google Analytics where you already keep your eCommerce KPIs, goals etc.
Setting up a branded domain to get around cross domain tracking
Instead of having the Display as an external source as referrers, adding it as a
branded domain ensures the most accurate results.
This is a quick and easy task, that is usually managed by your web administrator.
To use a branded domain, setup a CNAME alias called display.yourdomain.com pointing to display.ipaper.io. Once this is done, notify us, and we will connect it in iPaper and ensure a SSL certificate.
Add Google Tracking ID to iPaper
From your Google Analytics, navigate to Admin and then from Properties select Tracking Info:
From there, go to Tracking Code. Here you have the Tracking ID, that you need to paste inside of iPaper:
Time to add it to iPaper!
Navigate to your Displays settings:
From here, all you've got to do is to paste your tracking ID:
Now you've connected everything, and you're ready to start tracking!
Next step is building an Audience.