Google Analytics: start here

Why should you use Google Analytics with iPaper? And what should you be aware of going in.

Updated over a week ago

If you use Google Analytics to measure user behavior on your website, you might also want to gain similar insights into your iPaper Flipbooks.

Even if you don't have a website, and you only use Flipbooks, we still strongly encourage you to measure traffic using Google Analytics, to answer the most important questions:

  • Are my marketing efforts having an impact?

  • Are my digital catalogs getting noticed and how many people are reading them?

  • Who is reading my iPaper Flipbooks?

  • How many pages are being read.

  • What are my readers clicking on?

  • Are my catalogs contributing to my bottom line?

  • And much, much more...

Most of these questions can be answered via the individual Statistics section module on your digital catalogs.

But by using Google Analytics, you will bet able to achieve so much more.

Aggregate data analysis

For a start, you will be able to analyze your data in, aggregated, or across multiple different catalogs.

Although we are working towards folder-based statistics, we are not quite there yet. So for now, Google Analytics is by far the easiest way to analyze data from multiple iPaper Flipbooks.

Multi Flipbook, data exploration & analysis.

With your basic data such as session, PageView and interaction events, flowing freely into Google Analytics, you can start to look into these events more specifically. It may interest you to know exactly how many of your users clicked add to basket or checkout. And you can do so by looking at the Events report.

Analyze the correlation between your website and catalogs.

If you have an e-commerce website and your digital catalogs are shoppable, we recommend tracking how iPaper is contributing to your bottom line.

I'd certainly like to know that if I was in your shoes.

We've got a few recommendations on how to make that possible:

Make sure your users are tracked in the same Google Analytics session.

When a user moves between two different websites, your tracking must be set up in a specific way to get the complete picture of the customer journey. The goal is to know what happens before and after the catalog visit.

When tracking is done the right way, we can ask question like:

  • How many catalog visitors make a purchase?

Use the same Google Analytics property across catalog and website.

To track your uses of it as they move between your catalogs and your e-commerce website. You must first make sure that the same Google Analytics property is used on both your catalogs and your website.

Set up your catalogs on a branded domain or setup cross domain tracking.

The second thing needed for Google Analytics to be able to track users between two websites, is that the two websites need to be in the same family, so to speak. This means that either the two websites must be on the same parent domain. Or cross site tracking must have been set up.

Examples domains:



These two website will work together in Google Analytics and keep users in the same session because they are under the same main domain:

Create user audiences in Google Analytics

Once your catalog and website users are tracked in the same Google Analytics session, you can organize your users into audiences. Audiences are groups of users who have exhibited certain behavior. You can use these audiences to find the number of catalog visitors who ended up making a purchase on your e-commerce website.

See more on that here:

Happy tracking!

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