Covered in this guide

In the following guide, we’ll take you through the steps needed to get iPaper publication tracking working with an existing Google Analytics account.

If you don’t have a Google account already, you should head over to the  Google Analytics page and continue reading once you have a Google account up and running.

For the remainder of this guide, we’ll assume you have a Google Analytics account, and that you’re already using it on your website.

Why track iPaper traffic in Google Analytics?

So why should you track traffic in Google Analytics, and not just look at the statistics available in the iPaper administration?

That is a good question - and you might not need it. 

However, you may have a lot of benefits from using Analytics as well.

The obvious benefit is that you probably already use Google Analytics tracking for your other websites, so being able to also see your iPaper visitor and usage statistics in the same tool, makes getting an overview of your online activities.

Another benefit is that you'll be able to set up goals or reports in Google Analytics based on events that occur on your website and your iPaper publications. As an example, you would be able to see how many users visit your flipbook, click the Read more on our site link in the catalog, and then submits a contact form on your website.

And let's be honest, the statistics on the iPaper CMS are great for getting the quick overview of your visitors, but if you want to drill down in the nitty-gritty details, you'll want a powerful tool like Google Analytics at your side.

If this sounds exciting, move on to the next section :)

Options when setting up your Google Analytics account

Before we start sending data from your iPapers to your Google Analytics account, there’s a big decision to be made.

Do you want the regular website traffic and your iPaper traffic to be stored on the same property as your current website, or should you track to a separate property on your Google Analytics Account?

What does  Google say about properties

In the next chapter, we’ll discuss the pros and cons of choosing one over the other

Existing or new property

When deciding to go with an existing or a new property for your iPaper data, it's great to know what trade-off they both have. Here's a quick comparison of the pros and cons

Using an existing property


  • Your iPaper traffic is as visible as your other traffic sources

  • Allows the use of cross-domain tracking to enable following visitors across your domains.


  • You need to know about filters and views in Google Analytics (We'll cover this later in the guide)

Creating a new property


  • All your iPaper traffic is visible in one place without any additional configuration in Google Analytics


  • Traffic is isolated from your other online activities

  • You cannot see when enrichments in your flipbooks resulted in a conversion

Here at iPaper, we recommend that you use an existing property to track you iPaper traffic since this gives you the best starting point for working with your flipbooks as an active part of your online strategy.


When we talk about “existing property,” we’re referring to the property where you track your primary website traffic too. Since we ideally want to follow visitors from Website to flipbook to website, we need both the website and the flipbooks to track to the same property.

Have you decided yet? 

Excellent, let’s move on.

Views and Filters

If you’re using a new property for your iPaper tracking, you can skip this segment. If you followed our recommendations, you'd want to read on to find out how you can separate the traffic coming from your website and your flipbooks

Setting up views

Setting up views is what makes tracking to the same property a viable option to begin with. Views allow you to specify filters for the data that should be included in the specific view.

As an example, we could say that you have and, and these two domains both send their data to the same property.

Without filters, it could be a tedious process to look at the data and get a good picture of the visits to your flipbooks in isolation.

With views we could set up two views with the following rules:


  • Hostname =


  • Hostname !=

And with these two simple views, we can see traffic for each domain separately.

Google Analytics supports a lot of rules, so you can be as specific as you want.

Here's a short guide where we set up the views mentioned above. Follow along, and you'll be ready in no time.

1) From the dashboard go to Admin.

2) Create a new "view."

3) Create a new view for the iPaper publications.

4) Configure a filter.

5) Add filter.

6) Add a filter to include only traffic to the ipaper viewer hostname.

Note that the hostname you need to enter in step 5, is the domain that serves your flipbooks. In most cases, it will be, but you might be using a branded domain or be on one of our other domains, in which case you should enter that domain instead.
An easy way to check which domain to enter is to visit one of your flipbooks and see which domain is shown in the address bar. 

7) Create a new view for anything but iPaper publication traffic.

8) Create a new filter for anything but iPaper publication traffic.

9) Find the new views.

10) Change view.

We hope you found this helpful :D

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