Set up Google Tag Manager for UA with iPaper

Start tracking iPaper via Google Tag Manager and Universal analytics

Updated over a week ago

This article relates to Google Tag Manager, which is third party content, and is subject to change beyond our control.

Integrating your iPaper account with Google Tag Manager (GTM) is easy, and only requires your Tag Manager ID.

📖 This guide explains:

Finding your GTM ID

In the top right corner of your GTM account, you’ll see a string of text that starts with GTM- and then contains some letters/numbers. That’s your Google Tag Manager ID.

Adding your GTM ID in iPaper

Adding your Google Tag Manager ID into iPaper is easy:

  1. Right-click on the Account level in the Flipbook overview.

  2. From the drop-down menu, select Edit default settings.

  3. Click the Integrations pane.

  4. From the vertical menu on the left, select Google Tag Manager.

  5. In the Tag Manager ID, paste your GTM ID.

    Remember to click Save changes!

That's it! iPaper will now be able to pass data to any tags contained within your GTM tag.

💡 If you'd prefer to integrate your GTM tag on specific folders, or individual Flipbooks, you can do so by opening the settings of a folder or Flipbook, instead of your account, and repeating the process above.

Events via the Google Tag Manager Data Layer

The data layer is an object used by Google Tag Manager and gtag.js to pass information to tags contained within your GTM tag.

Events or variables can be passed via the data layer, and triggers can be set up based on the values of variables.

See the full list of iPaper events tracked via Google Tag Manager, in our documentation, below:

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