[UA] Setting up tracking in Universal Analytics

Gain further insights into your Flipbook visitors by integrating Google Analytics with iPaper.

Updated over a week ago

🔰 Before we get started

This guide is for setting up tracking for your iPaper Flipbooks with Universal Analytics (UA). If you set up Google Analytics for your website before October 14, 2020, you probably have a Universal Analytics property (UA-000000-2). If so, please read on.

If you have set up a brand new Google Analytics account after October 14, 2020, you probably created a Google Analytics 4 (GA4) account. So, if you have a brand-new GA4 Measurement ID G-XXXXXXX, then please click here:

Getting started

Tracking your website data is an absolute must, and that's equally true when it comes to your iPaper Flipbooks. We've created this how-to guide on setting up tracking in Universal Analytics, plus explore some of the benefits of why you should be using it with your iPaper Flipbooks.

As a starting point, this guide assumes you have a Google Analytics account and that you have at least heard of properties, views and tracking IDs.

Adding your Google Analytics Property Tracking ID To iPaper

Find your Tracking ID:

  1. Click Admin.

  2. Select an account from the menu in the ACCOUNT column.

  3. Select a property from the menu in the PROPERTY column.

  4. Under PROPERTY, click Tracking Info > Tracking Code. Your tracking ID is displayed at the top of the page.

When configuring your iPaper account, you can leverage the power of setting inheritance to specify your Tracking Code once for your entire account.

You can also add it on a single Flipbook, or all Flipbooks under a folder. 

If you only have a single Tracking Code, the easiest way to apply it to your account is to specify the Tracking Code at the root level of your account and let the code apply to all the Flipbooks on your iPaper account.

Here's how you do that:

  1. Right-click on your iPaper account name.

  2. Click Edit settings.

  3. Click the Integration tab.

  4. Select Google Analytics.

  5. Paste your Google Analytics Tracking Code.

And that’s it, visits to your publications will now send data to your Google Analytics account.

What are we tracking in iPaper?

When you enable Google Analytics tracking, we'll send a host of visitor data to your Google Analytics account, including a long list of events.

You can read up on all the types of events, here:

NB: Flipbook sessions and visits to specific pages in your Flipbooks will be tracked as normal session and page views on your Google Analytics Account, while the other actions will be tracked as events.

Find iPaper events in your Google Analytics report:

Your iPaper events will automatically appear in your account under the 'iPaper Event' category, once you've added your Google Analytics Tracking ID to iPaper.

For further information about how to use iPaper events in your Google Analytics reports, please see our article about creating and using audiences with Google Analytics 4.

We hope you found this helpful, happy tracking! 😀

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